Contradictions in media planning often see agencies caught between two schools of thought. They’re not binary choices though
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Chapman will join Carat UK early next year from Essence, where she was EVP and head of media EMEA
The survey, powered by Panelbase, was conducted to mark the one-year anniversary of the UK chapter of the Unstereotype Alliance
Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy
Independent media agency, the7stars Group has launched a business acceleration consultancy, with the aim of closing the gap between martech and media investment.
How does it happen that an agency’s staff saw culture so differently to the directors?
Mediatel Media Research Awards launches special category in tribute to the late Adrian Edwards of TechEdge.
Ray Snoddy analyses the consultation document on the future of Channel 4 and warns of messing with an already successful broadcasting formula
E-commerce, shoppable media and ESG cited among key challenges for major advertisers
Full report available at: Mediatel > Connected > Media Landscape
