More Newsline articles

Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.

Consumers’ search and behavioural patterns can tell us a lot about what media planners and marketers need to watch out for.

The ASA is the key to trust, but so too are better and fewer ads, says Dominic Mills

Sexual harassment at work is going to return, so we need to create the environment where it gets reported and responded to appropriately, writes Jan Gooding

Christmas is around the corner and consumers, brands and advertisers are gearing up for the festive season. What will be top of their lists?

Kevin Brown, co-founder of Electric Glue discusses how a shift to viewability metrics could change the media business (almost) overnight

There must be change in leadership that enables all this talent within social media companies to build something better, writes the editor

Wavemaker has appointed Kathryn Spaeth, a former MD at Accenture. She replaces Jason Dormieux who has now left GroupM

Starcom’s managing partner has ideas for how to address the slow adoption of agile working across the media industry

Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.