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In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.

The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.

Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.

The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.

Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.

Woo, an ITV-backed media proposition, has launched today to make wellness accessible, desirable and relatable to Gen Z.

Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.

Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.

Ogury has appointed Simon Porter as global head of trading and agency partnerships.

Consumers increasingly expect brands to show “tangible and meaningful” solutions to the cost-of-living crisis in their marketing, new research has showed.