Kai Geertsema from Analytic Partners looks at where performance and brand marketing fit in the overall marketing mix
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Media agency, Bountiful Cow has made two new senior hires to drive strategic output and lead business pitches. Chetan Murthy joins as chief strategy officer and Zoe Haywood as managing partner. Both will report to interim CEO, Nick Maddison when they start on 12 April. Founded in 2016, with backing from the7stars, Bountiful Cow works… Continue reading Bountiful Cow adds to leadership team
Four specialists from different marketing disciplines have come together to form a collective to help marketers ‘make sense of the measurement puzzle’. Former Carat International MD, Brian Jacobs, MESH Experience president and chief experience officer, Fiona Blades, Mcgarrybowen’s global executive planning director, Hilary Woods and Custometrics co-owner, David Beaton have teamed-up to launch Crater Lake… Continue reading Crater Lake & Co collaborative launches to bridge measurement silos
Mail Metro Media has launched The MailOnline Ad Manager, a self-service platform for SMEs to manage their own ad campaigns across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk. The MailOnline Ad Manager will provide businesses with access to prospective customers, who make up the 10 million UK adults who engage daily with Mail Metro… Continue reading Mail Metro Media launches ad manager for SMEs
Ray Snoddy looks at the US fallout from the Trump administration’s accusations of rigged electoral machines
Talon Outdoor has shifted its digital Out of Home trading approach to be fully audience-led in a move it believes will simplify rather than commodify OOH buying.
Lucky Generals founder, Andy Nairn touches on the potential to turn misfortune into good fortune and why you need to create a culture that can go again
Joel Livesey, senior director of inventory and partnerships at The Trade Desk, explains why the combination of mobile and programmatic out of home could be golden for advertisers.
Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising’s past to make for a brighter future in the world of TV