Advertisers, agencies and publishers need to work together to ensure brands are not overly sensitive about appearing in news environments, writes Leena Vara-Patel.
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Mondelez and Volkswagen are the first brands to fall foul of the Committee of Advertising Practice’s new rules on harmful gender stereotypes.
Amazon-owned live streaming platform Twitch has hired Fran Cowan as its first director of advertiser marketing, EMEA.
Using behavioural science, charities can close the gap between people’s intentions and actions and drive higher charitable giving as a result, writes William Hanmer-Lloyd.
Bauer Media is relaunching its digital audio ad platform, Bauer InStream, so it can exclusively sell its network of brands to advertisers in a “safe and sound” context.
As the ‘Flat Earthers of Traditional TV’ fight back against reports of TV’s ill health, Dominic Mills has his own observation to add to the mix.
Mediatel Events has launched its first conference exploring the challenges and opportunities audio presents advertisers, agencies, and those in the radio business.
Publisher News UK has surpassed 300,000 digital-only paid subscribers for The Times and The Sunday Times, a growth rate of 19% year-on-year.
The lingerie brand has largely failed to keep up with changing consumer sentiment towards diversity, sexuality and body positivity, and it shows.
WPP’s struggles in its largest market have continued into the second quarter of the year, with the company reporting a 5.4% decline in North American like-for-like net sales.