Sponsor content GfK’s John Carroll’s shares crucial insights ahead of Mediatel’s Big Day of Data.
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Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin – yet strategic investment in local communication can drive spectacular results.
The “reimagined” digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.
Dan Clays succeeds Philippa Brown, who was recently named CEO of PHD Worldwide, and will report to Mike Cooper, group CEO EMEA & Asia Pacific at Omnicom Media Group.
The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple.
David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.
She replaces the agency group’s founder and former CEO, Rob Wilkerson, who left earlier this year after two decades with the business.
VW’s latest ad is a curious blend of a non-apology apology and shamelessness. Plus: A complicated Guardian ‘badge’ ad.
Consumers are becoming increasingly accustomed to viewing content without advertising – so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions