Too many purchasers of exclusive sports rights don’t understand their long-term interests lie in a mixed economy of subscription and free-to-air TV, writes Ray Snoddy.
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The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year. Here, media and advertising experts discuss the findings.
There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the ‘Dundee Exocet’ in recognition of his formidable yet highly effective nature.
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
The project is a collaboration with Facebook, who Lewis began legal proceedings against after his own image was used by criminals on the social network.
As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.
Ogilvy UK’s finance director, Karla Smith, is to join the board of NABS, the support organisation for the advertising and media industry.