There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
Showing 8311-63,046 of 63,046
More Newsline articles
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the ‘Dundee Exocet’ in recognition of his formidable yet highly effective nature.
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
The project is a collaboration with Facebook, who Lewis began legal proceedings against after his own image was used by criminals on the social network.
As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.
Ogilvy UK’s finance director, Karla Smith, is to join the board of NABS, the support organisation for the advertising and media industry.
Influencer marketing has the potential to drive positive outcomes for brands, but realising them requires action, writes Dafydd Woodward.
Reach’s study, The Empathy Delusion, is serious and thought-provoking – but paints a view of adland that does not accord with Dominic Mills’ experience.
WPP has today confirmed plans to sell a 60% stake in its data and insights consultancy, Kantar, to private equity firm Bain Capital.