A new report from Kantar backs recent warnings that ad saturation and micro-targeting is putting the advertising industry ‘at risk’, as more than half of UK consumers report feeling apathetic towards advertising.
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The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.
As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.
In-house agency OLIVER has hired Richard Stainer as CEO, global clients to expand the agency’s in-house service to global brand clients.
Newly-merged WPP agency VMLY&R has hired Justin Pahl for its new London CEO position, focusing on growing the agency’s capabilities to deliver an integrated creative and digital offering.
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh… total TV and VOD measurement is a bit too much like Brexit.
Mediatel Connected has launched a new section focusing on Digital Publications – making it quick and easy to access data alongside useful social stats, contacts, profiles, rates and market data.
Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
According to Radiocentre, listeners want those in the know to curate their music for them – which streaming services cannot currently offer in the way radio can.