Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh… total TV and VOD measurement is a bit too much like Brexit.
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Mediatel Connected has launched a new section focusing on Digital Publications – making it quick and easy to access data alongside useful social stats, contacts, profiles, rates and market data.
Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
According to Radiocentre, listeners want those in the know to curate their music for them – which streaming services cannot currently offer in the way radio can.
There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.
ITV is launching its own addressable advertising platform to give advertisers “complete control” over the buying of campaigns across the broadcaster’s VOD service, ITV Hub.
Accenture’s acquisition of Droga5 is a landmark deal in the onward march of the consulting groups. Here, our experts explain its significance.
The former CEO of Bauer Media UK, Paul Keenan, has been elevated to a group-wide position as president of audio, while Rob Munro-Hall, former group MD, has been appointed CEO of the publishing business in the UK.
The CEO of the TV audience measurement body outlines current challenges and discusses what’s in store over the next decade.