The industry likes to talk about transparency in media – but less so when it comes to media research, writes the7stars’ Helen Rose. It’s time to change that.
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It’s time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.
The redesign, which was announced by Will Dean, editor of the Guardian Weekly, will have a slight increase in cover price and a greater focus on design and photography.
Next week Videoscape 2018 will explore the growth opportunities that streaming gives producers, rights holders, curators, distributors and aggregators of quality video entertainment in Europe.
UK customers say that Lush, Netflix and John Lewis offer the best customer experiences, according to a new study from C Space.
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.
According to the latest agency estimates, ITV’s August revenues are down -5.9%.
The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz’s new Salad Cream ad should be served with a dollop of euthanasia.
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.