Approaches that depend on demographic data alone face a tough fight to retain relevance in a programmatic and micro-targeted world, writes Nano Interactive’s Carl White.
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From dynamic digital creative to the powerful use of data, Google could accelerate the UK’s out-of-home sector, writes Emily Coe.
Confirming that ‘Project Dovetail’ has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.
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US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday – scuppering Rupert Murdoch’s long-held plans to take full control of the broadcaster.
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Promoted: A new wave of business intelligence tools can finally provide the sought-after insights industry needs, writes Paul Way.
Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year – placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.
Global, the UK’s largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.