Location data is no longer just about mobile, writes Theo Theodorou – it can also help us understand consumer behaviour.
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A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.
Partner content: Machine learning can hand control back to publishers, writes Ezoic’s John Cole – what’s stopping them?
Newsline presents a range of industry voices sharing their views on what they learned from Cologne’s digital marketing colossus.
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
There have been a number of ambitious predictions about the future of voice technology; Nestlé’s global head of search says that some estimates are taking it too far.
Full report available at: Mediatel Connected > Display > Press
Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell’s new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.
Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.
The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.
