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The best option would be to introduce means testing so that the elderly who really need a free licence fee get it, writes Ray Snoddy

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The results show that 2 in 5 (41%) UK consumers think it’s a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.

With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.

There’s a very significant role classical brand thinking can play in changing the odds for start-ups, writes Craig Wills.

A new Enders Analysis study has uncovered that spending on purchases related to our identity is increasing much more significantly than other household spend. Here, the report’s author explains why this is so important.

In his new role Benincasa will be responsible for Teads’ Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser’s business objectives.

Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.

Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences.

Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don’t strike the right balance between brand and activation.