Enough is enough. It’s time to challenge the current mode of thinking, writes John Lowery.
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Glucklich, who replaces Matthew Platts following a promotion to CEO of Media Brands, begins her new role in May and will lead all four divisions of the innovation and investment business.
Sponsor content Measuring true frequency is very difficult, so what are the different approaches advertisers can take? AudienceProject’s Martyn Bentley investigates.
Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company’s share price, laments Raymond Snoddy. At least the Lords are right on the money…
Facebook CEO Mark Zuckerberg has answered questions from US Senators this week about data privacy practices in the wake of the Cambridge Analytica scandal. Here, experts share their views on what this means for adland.
Based in its London office, Manning will focus on international expansion for the Ascential company, and joins after a decade working for Ebiquity, where he was chief strategy officer.
The obsession with the academic’s ‘brand purpose’ mantra has led agencies and marketers astray.
In her new role, Stevens will work across Zenith’s portfolio of global clients and will be responsible for defining Zenith’s overall direction in commerce services.