Following months of speculation, the advertising house WPP has today confirmed that Mark Read has been appointed chief executive officer in a unanimous board decision.
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Professor Byron Sharp might be less prone to talking twaddle if he were to conduct some qualitative research.
According to new research, the addition of voice control to hybrid car radios (DAB/FM/internet) may prove a wise step, as drivers glance away from the road more than six times less than when using a touchscreen radio.
Neuroscience and marketing expert Heather Andrews reveals the creative techniques that maximise brain response and help brands produce the most effective Christmas advertising
Despite echoes of Trump and some crazy proposals, there is still a large measure of sense in Corbyn’s ideas to transform the UK’s “failing” media, writes Raymond Snoddy.
ITV’s July revenues are up 10.2% year-on-year, according to the latest agency estimates.
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
Genuine employee engagement has been proven time and again to be driven by one critical factor, writes Anna Hickey – a meaningful, purpose-driven vision.
It is critical advertisers have the right information to make the best investments, writes PwC’s Neil Duncan.
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.