A delegation of agency bosses has just returned from a trade mission to the US. Here, Paul Mead reports back on what the tech titans are up to.
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By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith’s latest Advertising Expenditure Forecasts.
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group – leading on the female media brand it also publishes.
Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?
October was a miserable month for newspaper circulation, with both national markets and the London free press recording period on period (PoP) and year on year (YoY) declines.
‘The Age of Television’ combines findings from a quantitative survey of 6,000 people in the UK with qualitative analysis of 150 days of TV and video viewing, filmed through camera glasses worn by 30 people.
As Channel 4 packs its bags and ventures out of the London bubble, ITV explains the benefits of expanding out into the regions
Bauer Media is to launch a new national radio brand aimed at 40-59-year olds. Expect: Blondie, Queen, Madonna, Fleetwood Mac.