Karmarama says the ‘customer’ is dead – too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
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The programme will be a space designed to allow discussion on current topics such as women’s representation in Westminster and the effect of alcohol in the Houses of Parliament.
In this week’s Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.
Hot on the heals of one of 2018’s most surprising double deals, Global has today announced a third out-of-home acquisition with a binding offer to buy Exterion Media.
Traditional broadcasters have had their work cut out defending their businesses from the rising tide of streaming services, but according to a leading media and tech analyst, it’s a battle they most likely won’t win.
WPP’s newly merged VMLY&R London has confirmed that Sophie Lewis – who joined Y&R just last month – will be chief strategy officer, reporting to European CEO Jon Sharpe.
Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.
The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.
Carter has chaired the IAA UK Chapter since 2017, prior to which she served as both president of the UK Chapter and global vice president, young professionals.