ITV’s revenues declined -1.2% in February, according to the latest agency estimates. Year on year, total revenues declined by £1.28m to £104.7m.
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#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they’re competing against if they are to secure future ad money.
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.