Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
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Bob Wootton has spoken with major advertisers about their concerns for the future. Everyone should be worried.
Losing third party data will shine the spotlight on Facebook’s own data, writes Total Media’s Celine Saturnino. Expect cobwebs.
In a statement issued on Friday (6 April) GroupM said Gotlieb would be transitioning to a senior advisory role with WPP and will remain active in the industry.
It’s pretty clear, judging by the immediate (and largely unwarranted) speculation over who would replace the WPP chief this week, that the business and advertising worlds want to see change.
EVENT: Hear from the most engaging research practitioners and users, ensuring insights that will enhance how your business sources and uses data to drive success.
The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.
In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses.