After four years in the role, Guy North has announced he will be leaving his role October this year.
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The unheralded World Cup winner is already clear, writes Raymond Snoddy – the alphabet soup of UHD TV, HDR and 4K
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In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.
The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.
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Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of ‘ambient technology’. Consumer trust will need to be central to its success, writes Andy Dobson.
A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an “engine to fuel advantageous consumer perceptions”.