More Newsline articles

Oh dear. It looks like adland has its work cut out as it enters 2018, with new research from Kantar Millward Brown revealing that UK consumers are less-than-pleased with the current state of advertising.

There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets.

CES 2018 was a showcase in evolution over invention – fewer new technologies, more tweaking to perfection.

Against the backdrop of a world that encourages more voices in media, we now have liberal-thinking brands using their power to boycott or ban media they don’t care for. It’s a dangerous road, writes Tracey Follows.

Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their visitors, writes Ezoic’s John Cole.

The idea of deliberately creating addiction in social media platforms could – just like it did for the tobacco industry – spell serious trouble.

The new office in Manchester will be led by DCM’s current business director, Steven Lorenzini, who has been promoted to the newly created role of regional sales director.

Some analysts have suggested that the move is an attempt by Facebook to distance itself from the news business following the Russian fake news scandal.

Sharethrough saw native ad spend through its platform grow 80% year-on-year to $250 million in 2017.

Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.