Everything that needs taking down and burning in 2018 – including ‘brave’ brands, LinkedImbeciles, influenza marketing and voice assistants.
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Nielsen analysis reveals the top 10 most effective TV ads of 2017.
In his final column of the year, Ray Snoddy looks back at some of the most interesting and impactful media business stories of 2017.
Following a poor October, November – with its Christmas advertising boost – saw a reversal of fortune for most of the UK TV market.
The Manning Gottlieb founder will leave Ebiquity at the end of the year after 10 years as a director of the company.
DWA specialises in ad-tech, real-time insight, and management decision support to a range of integrated, global media, including programmatic, search, social, and demand generation.
Magazine brands BBC Good Food and Radio Times recorded huge mobile readership gains between October 2016 and September 2017, according to the latest figures from NRS PADD.
It is the first time mobile has accounted for almost 50% of both newsbrands’ readership.
Change is coming, but are brands moving fast enough to keep up, asks The Pool’s Tanya Joseph.
As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.