According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.
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Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
In a ‘Dragons’ Den’ style format, five companies presented to a panel of judges made up of leading TV and marketing executives.
Speaking at Future TV Ads on Thursday, Total Media’s head of broadcast, Liz Duff, said a significant challenge planners face is that it is near-impossible to trade on an outcome that might take a year or two to see.
The challenger supermarket said it had been quick to ramp up its digital investments but was now “retrenching” following a sophisticated econometric analysis.
The decision follows an increase in demand for quality journalism after Trump’s rise to power and Hollywood sexual harassment scandals.
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
Tech businesses could soon be sending us packages via drones with things they think we need – before we realise we even need them.
Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.