More Newsline articles

Businesses have the opportunity to repair the data-driven trust deficit in marketing by putting privacy before personalisation, writes Paul Marsden.

Whilst there are many reasons given for England’s lack of World Cup success in recent years, is ITV scheduling in fact partly to blame?

UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.

In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.

Why couldn’t Accenture come up with a better word than ‘cagency’ to describe its new business model, asks Dominic Mills. Plus: indie media network Local Planet is upping the ante, and why it’s about time for #timeTo

Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.

All data points to the rise of mobile and digital, but we must question what the numbers really mean when viewed in the light of real-world media consumption habits, writes Ian Reynolds

#timeTo has released the results of an industry-wide study as well as a ‘Code of Conduct’, as it continues to campaign for the eradication of sexual harassment in the workplace.

A new UM report released this week reveals that over two-thirds of Britons aged 65+ believe that advertising perpetuates negative stereotypes about people their age.

Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.