The final episode of the baking contest pulled in its biggest audience of the series last night (31 October) with 7.7 million viewers and a 34.6% audience share.
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Katz will succeed Ralph Lee who has been interim chief creative officer since the departure of Jay Hunt in September.
Industry experts From Total Media, Media iQ, Google UK, Spark Foundry, Primesight, Fetch and Kinetic react to the latest findings from the Advertising Association/Warc Expenditure Report.
Even with Brexit looming, 84% of those surveyed said it won’t affect their Christmas spending.
While it is a newly-created role, Calcraft is filling the shoes of former UK and Ireland CEO, Tracy De Groose, who announced she was stepping down earlier this month.
James Whitmore recalls the sexual politics that existed in agencies throughout the 90s – and how a laddish culture seeded a disturbing view of how women could be treated.
New survey shows that consumers’ trust in premium publishers is higher than news content on social media.
UK ad spend grew 3.7% during the first six months of 2017 to £10.8bn – the largest H1 total since monitoring began in 1982.
There’s so much to say about Google’s wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.
