In the length of a single opinion column, James Whitmore shares an idea that could transform your business.
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It’s time to intensify debate about the full range of impacts social media is having on society, writes Raymond Snoddy.
Media iQ has appointed Dean Nagib as head of sales UK and Mike Gray as head of client strategy.
In the first of two specials, a host of experts review what has been turbulent year for adland – and offer their predictions for 2018.
As the trend season commences, do not forget the most important weapon in your arsenal, writes Heather Dansie.
Uzma Hasan, Fru Hazlitt and Tom Hooper have also been appointed.
It is the second account win for the7stars in a week.
A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales – with one brand seeing a £3.38 return.
The wine brand has boosted the fruit-infused wine market from £20,000 a year to £72m over the course of three years.
Armed with this year’s collective billings, Dominic Mills looks at where it’s gone right – and wrong – for independent media agencies in 2017.
