Campaign activity for Capital One will begin this month, with the7stars managing a multi-million-pound media budget for brand marketing activation across digital, outdoor, TV, press and radio.
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Eleanor Crossman will be responsible for building brand awareness with advertisers and agencies as the business accelerates its digital out-of-home portfolio.
The YouTuber has over 16 million subscribers and more than 10 billion views of all his videos.
As of this week, users will not be able to access YouTube via Amazon’s Alexa-powered Echo Show device, and it will be removed from Fire TV on new year’s day.
A new report from Brand Finance has estimated that the potential loss in value to the beverage industry if plain packaging was imposed by law would amount to $293 billion.
On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
As intriguing details about the billionaire octogenarian’s latest cunning plan emerge, Raymond Snoddy examines the plot twists.
Analysis of more than 1,500 marketers from the UK, US and Australia found that 35% of UK marketers have used more images of ‘non-stereotypical’ women over the past 12 months.
Mindshare’s 2018 trends report highlights key consumer attitudes towards data and how brands use it.
The findings form part of Mindshare UK’s 2018 trends report, which sheds light on consumer attitudes towards a variety of topics including AI, data and technological advancements.