More Media Commentators articles

In response to Derek Jones’ ‘Will video kill the reach and frequency stars?’ article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency…

“The old metrics of reach and frequency won’t matter in this brave new world.” So Rhys McLachlan said – Mediacom’s managing partner for implementation and future investments – at The Future TV Advertising Forum last week.

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders who will pick up the bill for the bandwidth needed by mobile web players…

In response to John Billett’s comment on CRR (and Marshall’s age, hearing and understanding), Jim Marshall begs to differ…

In response to Jim Marshall’s TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency…

Jim Marshall wonders whether MediaTel’s recent TV Summit makes the case for scaling up to a full TV Conference now – the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate…

informitv’s William Cooper makes an early assessment of Virgin’s new DVR: “Slick and a vast improvement”.

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders whether mobile operators will really make a go of app-stores…

David Brennan on the findings from Thinkbox and Decipher’s ‘Tellyport’ research: “One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV”…

informitv’s William Cooper wonders “whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes”…