Tangible media performs a vital role for brands who want to resonate and build relationships with customers, writes Jonathan Harman.
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Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.
Infectious Media’s Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.
Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
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As the streaming wars intensify, iPlayer will have to stop treading water and start making waves, writes YouGov’s Russell Feldman.
The third-party cookie – the lifeblood of online advertising – may be about to die. PageFair’s Dr Johnny Ryan outlines the impacts this will have for media and advertising. Brace yourself.
Senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on the latest IPA Bellwether report.