VCCP Media’s Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.
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With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.
The belief that artificial intelligence will solve all of our challenges is pure science fiction, argues Rob Hocknell. It’s time for planners to start trusting their faculties.
Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.
Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.
To extract wisdom from intelligence we must not only find truth within misinformation, but also learn to ask the right questions, writes David Brennan.
As it celebrates 18 successful years, PHD’s Cathy Lowe explains how the radio trading system is set to evolve.
Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.
William Hanmer-Lloyd explains how our mood impacts how we process information and the decisions we make.
We need to think less about what’s relevant to our industry and more about what’s relevant to the people we’re trying to reach, writes Trinity Mirror’s Andrew Tenzer.