More Media Commentators articles

Publicis’ Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.

As we enter a generation of people that have never paid for TV, Ericsson’s Simon Frost looks at how pay-TV providers can win back eyeballs.

Advertisers need to stop thinking of online ads as secondary to TV, writes Don’t Panic’s Joe Wade.

Ahead of this week’s event looking at the evolution of magazine media, Sue Todd, CEO of Magnetic, asks whether established media channels are falling into a planning blind spot.

In media planning, we need to fight the natural urge to see the world through our own lens, writes Newsworks’ Vanessa Clifford

Following the launch of Omnicom’s new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.

Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi.

Advertisers have a duty to think about girls and the younger generation who are finding their way in the world, writes The Huffington Post’s Poorna Bell.

30 years ago, competition was heating up in the UK magazine market. Here, Torin Douglas charts the history of some of the titles that are still going strong today.

VCCP’s Lee Baring looks to the future of television – and weighs up the odds of it ever going fully programmatic.