There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith.
More Media Commentators articles
In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.
Programmatic is about to enter a phase of ultra-customisation for brands and for people, writes Infectious Media’s Andy Cocker.
As VCCP Media is named Connected Agency of the Year at the 2017 Connies, CEO Catherine Becker and CSO Marie Oldham explore how connected we really are as an industry.
As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.
Following the release of the latest AA/Warc adspend report, James McDonald charts an interesting trend in TV over the last decade.
Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
Only a free, open and honest process can help digital media reach its true potential, writes Duncan Trigg.
Marketers have become too binary – and relying solely on Facebook and Google will only go so far, writes Mark Jackson.
Ahead of an upcoming industry debate, Paul Silver explains why he believes one of the most vital marketing disciplines is in desperate need of reinvention.