Neuroscience proves the effectiveness of using humour in advertising, writes Heather Andrew.
More Media Commentators articles
The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.
Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.
Jane Bloomfield, head of UK marketing at Kantar Millward Brown, explains how new research techniques can help brands ensure they get it right.
The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio’s Mads Holmen.
As marketers we’re in the business of influencing how people feel – and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media’s Paul Mead.
As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
It’s time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.
Advertising might have come a long way since the 1950s, but brands today are still guilty of lazy gender stereotyping.
The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.