We’re closer than ever before to a model that allows both buyers and sellers to get what they really want without compromising on quality, security or efficiency, writes OpenX’s Richard Kidd.
More Media Commentators articles
If we stop thinking about digital as an amorphous mass then we can demonstrate value to brands and make their communications more effective, writes Ben Dudley.
People are fickle and unpredictable – but what happens when we apply zeroes and ones to human behaviour? Quantcast’s Glyn Shadwell finds out.
Trinity Mirrors’ Andrew Tenzer looks at what’s driving the growing crisis in trust between advertisers and consumers – and the steps that need to be taken to try and regain it.
Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.
With increasing demand for access to scale set to drive consolidation in the world of automated trading, Aidan Neill looks at which platforms will likely dominate and why.
The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox’s CEO Lindsey Clay looks at what’s happening.
For a legacy medium like out-of-home, there are a number of crucial factors to consider when gearing up for an automated future, writes Posterscope’s Glen Wilson.
It’s time to wake up. Enders Analysis’ Douglas McCabe explains why the findings of a new report should set alarm bells ringing across the entire media and advertising market.
Sponsor content: Ahead of the Connected Consumer Conference, Tapad’s Chris Feo outlines three steps marketers should take to better understand their customers in a fragmented world.