The volume of branded content will continue to grow because UK consumers simply don’t like ads, writes Jane Ostler.
More Media Commentators articles
Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.
As Mediatel prepares to host The Year Ahead 2017 this week, the IPA’s Belinda Beeftink looks at how media consumption has changed over the last decade – and predicts what the next year will have in store
In the second report from the frontlines of the ad-blocking war, ISBA’s Mark Finney examines how the publishers are fighting back.
In a world built on data and information, so-called ‘savvy systems’ help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
It started with Murdoch and it ended with Murdoch. In the last of 12 parts, Torin Douglas rounds off what was undoubtedly a defining year for the media industry.
2016 was a tough year for the industry – Bob Wootton shares his wish list for getting it back on track…
In the second of two parts, media leaders reflect on the year gone by – and offer their thoughts on what 2017 will have in store.
TV buyers are no longer glamorous but the job they do remains critically important for brands, writes ID Comms’ Tom Denford.
30 years ago commercial radio was finally starting to prosper. Torin Douglas explains how a pivotal year changed the airwaves forever.