More Media Commentators articles

Making media-neutral and evidence-based decisions are key to delivering a better return on investment, writes Sue Elms.

A year since going public and Facebook Live still feels more BETA than broadcast, but there have been three subtle interventions over the last few months that are moving it to a new order, writes Alex Wassersier

The burning desire for cross-platform measurement of AV advertising is clouding media planners’ judgement when it comes to understanding the concept of value, writes Thinkbox’s Matt Hill.

Now Article 50 has been triggered, the really interesting question is what will happen to newspaper coverage of the issue after the fateful letter has been delivered in Brussels, writes Raymond Snoddy

The digital revolution has expanded and challenged media owners’ identity, writes Geoff Copps. Should their naming choices embrace tradition or innovation?

To help explain the appearance of ads next to inappropriate content, we should take a look at our industry’s obsession with short-termism, writes Videology’s Tim Gentry.

Following George Osborne’s surprise and controversial appointment, former newspaper editor Chris Blackhurst explains what the job is really like…

People are often wrong when asked to state their preferences or predict what they’ll do. William Hanmer-Lloyd explains how brands can understand human behaviour better.

Louise Burgess asks whether charity campaigns are delivering the impact that they could be.

BT’s strategy of attracting a younger audience and tying them into their suite of services is paying dividends – and laying down a marker to its rivals, writes YouGov’s Russell Feldman.