Digital Cinema Media’s CEO, Simon Rees, shares the highlights and themes – relevant to all media – from the biannual Screen Advertising World Association convention in Berlin.
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Manning Gottlieb OMD’s head of insight, Alison Tsang shares her thoughts on their groundbreaking new study, Our Ethnic Youth – Redefining Gen Y.
Romain Greze, managing director, Limited Space Media, looks at how advertisers can use digital media to enhance the shopping centre space and target consumers effectively.
What really matters to broadcasters, platforms, advertisers and agencies? The 2014 European Television and Radio Symposium aims to find out, writes Richard Marks.
Content might be the latest buzzword in marketing – but can the same be said for the world of media? By Kayvan Salmanpour, vice president international, NewsCred.
Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA’s Bob Wootton.
Customers expect a seamless, cross channel interaction with brands; however, there’s a fine line between effective targeting and getting creepily close. Marketers have their work cut out.
The FaceBucket phenomenon raises important issues around the modern tech world’s consumption of mobile video, writes Greg Grimmer, Global COO, Fetch.
Tom George, chairman of the IPA Media Futures Group, explains why media is now the engine driving modern-day enterprise.
More than half the world’s population will be passing through airports by 2017 – so how can advertisers make the most of the opportunities?