There is only one certainty about the media in 2015 – it will be exciting and unpredictable and will come complete with more issues than you could shake a stick at.
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Society, culture and business are being transformed by the digital revolution, writes EngageSciences’s Richard Jones – yet our political system remains aloof and out of step. It’s time for some drastic changes.
Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.
Programmatic is here to stay, says DataXu’s UK director, Chris Le May. So how can the industry utilise the technology effectively?
As the year closes ISBA’s Bob Wootton joins the many seasonal cliché-mongers and offers some thoughts hopes for the year ahead.
From the best films to the rise (and rise) of programmatic – and much in between – hear from Xaxis, Mindshare, dunnhumby, Newscred, DCM, Primesight and Carat as they offer their predictions for the year ahead.
How can brands speak to a more tech-savvy and fluid family unit? OMD UK’s Rian Shah uses the findings of a major new research project to find out.
When will insight and analytics really start talking the same language, asks David Brennan.
IAB UK’s chief strategy officer, Tim Elkington, takes a look back over the past 12 months for digital advertising and discusses what’s next for the £7bn industry.
Research The Media’s Richard Marks makes five predictions and one wish for media research in 2015