Following an ISBA report this week claiming advertisers remain uncertain about programmatic trading, Videology’s Anne de Kerckhove looks at how the subject can be simplified. Get your notepads ready.
Showing 471-1,322 of 1,322
More Media Commentators articles
Sky IQ’s new viewing panel is providing data from more than 500,000 Sky homes across the UK – so what insights can we take away? Using one of the most talked about shows on TV today, Emma Holden explains all…
Digital advertising is evolving at an alarming rate, writes Microsoft’s Owen Sagness, but so is the behaviour of consumers – so how are brands meant to keep up?
Print is still a hugely effective advertising medium, writes Rufus Olins – and if you want proof of that, don’t look at the numbers alone; ask an advertiser who isn’t chronically anxious about proving their tech credentials.
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to ‘traditional’ TV since the early 1990s, writes David Brennan. But maybe – finally – the threat is beginning to become significant…
After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills – but it will need many more if it really wants to get into different territory.
Following a successful testing phase, Sky AdSmart will soon roll out to market. Here, the7stars’ Gary Caranay looks at the impact – both good and bad – it will have on television advertising.
Richard Marks of Research The Media looks at the true meaning of the words we use to describe media behaviour and suggests that whilst some definitions need clarifying, others should be banned outright.
In the last of the series, ID Comms’ David Indo looks at transforming behaviours to maximise the value of your media agency – and outlines eight steps to a more valuable relationship.
In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks back at the key take-outs from the 2014 Apple Worldwide Developers Conference.