In a hyper-connected world, today’s cookie-based system can’t keep up, writes Mindshare UK’s Tom Hawkins. How does Facebook’s Atlas look to solve this problem?
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A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.
Ahead of the MRG International Conference in Berlin this week, Route’s MD, James Whitmore, asks whether it’s time for the JICs to change.
Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis’ Richard Lloyd. Are we in for a bumpy ride?
Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
Following the 2014 Automated Trading Debate, hosted last month, BrightRoll’s Andy Mitchell says brand marketers must adjust to the new multi-channel future.
InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?
The more things change, the more they stay the same. Except they don’t – it just appears that way. Confused? Let David Brennan explain.
Following MediaTel’s Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.