More Media Commentators articles

Will iPhone 6 see Apple regain ground on Android for serving mobile ad impressions? Millennial Media’s Zac Pinkham investigates.

As Research the Media’s Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.

This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA’s Effectiveness Awards. Here, DigitasLBi’s Fern Miller explains the reluctance to throw their hat into the ring.

It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?

Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA’s Bob Wootton. Is this a growing trend we should be worried about?

Following Apple’s new product announcements, Simon Andrews, founder of addictive!, gives us his analysis of the iPhone 6 and Apple Watch – and shares some intriguing product news from Motorola.

Carat’s global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.

As Apple launches its latest range of devices, James Davies, chief strategy officer at Posterscope, says the out-of-home sector has a lot to be excited about

Conversational interfaces are getting much more sophisticated, says Rovi’s Charles Dawes – and a natter with your TV is much closer than you think.

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at the growing ad tech battlefield, the problem of discovering new apps and expectations surrounding Apple.