There’s no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA’s Bob Wootton.
More Media Commentators articles
Rubber Republic’s Rory Ahern – director of viral hit Bodyform Responds: The Truth – looks at how disruptive marketing has transformed the way brands market themselves forever.
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
Content marketing is becoming an increasingly important part of brand strategy, so how can we measure its return on investment? Kayvan Salmanpour, international vice president of NewsCred, offers his best advice.
As Facebook records second quarter revenues of $2.91bn – with its once-floundering mobile business now accounting for 62% of advertising revenues – Jason Mander, head of trends atGlobalWebIndex, analyses the results.
With a 300 year print legacy, Johnston Press is undergoing an enormous cultural change as it embraces everything digital has to offer. Here, the publisher’s CMO, Lucy Sinclair, shares what they have learned.
Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…
It’s become common currency to kick Facebook – it’s old hat, it’s advertising is terrible, it treats its users with contempt. But the blue F remains the king of social networks. Ed Owen explains why.
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.
