Couldn’t be bothered to read Capital in the Twenty-First Century, or any other weighty tome on the future of capitalism and its impact on the media industry? Good job Route’s James Whitmore has done it for you.
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Should programmatic platforms steer clear of advertising creative? No, argues TubeMogul’s Ian Monaghan – they should help inform strategy and improve the art through feedback.
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at embracing digital, the latest mobile adspend forecasts and new developments in the mobile money space.
We have been trained to not expect much from our TV’s on-screen guide for so long, writes dunnhumby’s Nishat Mehta – can the launch of Google’s Android TV change all that?
As an increasing number of brands wade into the waters of content marketing, Mike Hepburn, content marketing director at Jaywing, gives us his top ten things to consider for an effective campaign.
Forces are at play that could change the way we measure media – and ISBA‘s Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
In the second part of his investigation into Twitter and newsbrands, YouGov’s Shaun Austin uses insights from a new international study to reveal how a story breaks on the social media platform.
Earlier this year Bauer Media launched The Debrief, a new multi-platform brand aimed at the constantly connected 20-something woman. With native advertising at its heart, Bauer’s advertising lead shares his key learnings.
Earlier this month a new study unearthed fascinating insights into the changing ways we consume news. Here, one of the report’s authors looks in-depth at the findings to reveal how Twitter is impacting newsbrands.