Great brands are becoming cultural architects – and their advertising is becoming as much about the stuff you can’t see as the stuff you can, says Starcom MediaVest Group’s Simon Pont.
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Research The Media’s Richard Marks argues that the recent UK launch of Google Chromecast and the fate of BBC Three are part of the future of television delivery, but he questions how quickly that future will arrive…
The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ’s head of strategy and propositions, Liam Plowman, investigates.
The ABC’s CEO is correct to believe that the auditor cannot waste time responding to every flash-in-the-pan and wacky fad coming out of Silicon Valley, but it is still vital someone is watching out for the Next Big Thing.
In a new series, David Indo examines the value of client and agency relationships. The first of these looks at how advertisers that behave well towards their agencies can reap the rewards – and how good clients can finish first.
| Ed Owen
The balance between digital technology and creative is at breaking point, says Ed Owen – and while there’s good creative out there, too much is driven by the next ‘new’, and marketers need to be far more circumspect.
From programmatic marketers to cloud-based, universal cookies, the future is set to turn advertising on its head by 2020 says Chango’s Dax Hamman. So what else can industry expect from the future?
The emergence of Twitter has not been a nail in the coffin for newsbrands, says David Brennan – in fact, the whole is greater than the sum of the parts and the news eco-system has been greatly enhanced…
It seems everybody is talking about content marketing, and for ISBA’s Bob Wootton, it surfaces two big questions: what is it, and; how should it best be undertaken?
Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.