More Media Commentators articles

We’ve been short-changed by Apple and the MP3 revolution, argues ISBA’s Bob Wootton – but could the Pono offer a high quality alternative to iTunes?

As the summer blockbuster season kicks off with the release of Godzilla and X-Men: Days of Future Past, Digital Cinema Media’s Simon Rees has a look at what else is in store…

There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.

The savvier marketers are the ones recognising that content by brands means recruiting new skill-sets into the team, argues Steve Ackerman, managing director of Somethin’ Else.

As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT and Carat UK.

Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.

We have to try anything to make publishing pay – except putting the bean counters in charge, says Ed Owen, editor of the Global Academy of Digital Marketing.

As debate continues to rage around the merit of paywalls, is it time we considered the alternatives?, asks Ebuzzing’s CMO, Rebecca Mahony.

Technology is redefining the advertising landscape – but don’t let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.

Richard Marks argues that BBC’s Playlister service reflects the blurring of the lines between radio and music streaming services – but these do not have as defined a role as radio or even a successful commercial model…