More Media Commentators articles

A new kind of mass customisation is emerging, in which consumers help drive creativity. Here, Future Foundation’s Will Seymour looks at the opportunities for the daring brands that encourage a ‘making it mine’ philosophy.

We were just as confused when SLI-Systems’ Marcus Law told us that ‘redundancy’ can mean the difference between success and failure. Yet in the high tech sector it has slightly different connotations…

Get your dose of everything mobile with a Friday fix from Addictive!’s Simon Andrews as he rounds up another hectic week.

After attending the ‘Outdoor Works’ conference held at the British Museum last week, Primesight’s Mungo Knott reflects on some of his key takeouts, and charts how the sector is evolving.

QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains – via a trip down memory lane – why they need it…

The media world has always been a promiscuous place, but what do we make of the new relationship between Virgin and Netflix? The Media Native – aka David Brennan – assesses the impact for the pay-TV market.

As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don’t run crap ads.

For years media brands have experimented and profited from brand extensions – but as markets evolve, Dominic Mills asks if some are straying too far…

The smartphone market might be growing strongly, says Ed Owen, but the excitement and differentiation has died. Didn’t smartphones used to be exciting?

Addictive’s Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising – but only if the data is robust enough.