As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.
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Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 – from the merging of TV and online to the rise of programmatic.
Trainspotting and Fight Club helped define consumerism in the 90s, but the rise of digital has changed the world in huge ways since – so how do we define ourselves in today? SMG’s Simon Pont investigates.
In the frantic run-up to Christmas, Newsworks’ Rufus Olins examines the findings of a new report into the growing tablet market – and notes some interesting changes over the last 12 months.
The sharing economy – that sees goods swapped or leased – is now a well-established and growing phenomenon – yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
Kantar Media’s Anna Gunn uses the latest TGI findings to examine the middle classes’s growing love affair with Aldi and Lidl – and how best to target them.
Ahead of MediaTel’s CES Debrief in January, the event’s chair, Graham Lovelace, takes a look at what we might expect – and what the implications might be for advertisers, agencies and media owners.
From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 – that we’ll all still be talking about in 2014.
The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight’s Lee Anderson
As another year draws to a close, Aegis’ Jim Marshall looks at some of the more surreal, sad and interesting media events – and dishes out his award for the most pretentious (and exotic) agency mission statement.