Dead dotcoms are being resurrected – but will they regain a place in our online hearts? Greg Grimmer is not convinced; there is a reason why great brand owners like P&G and Unilever kill brands and relaunch new ones…
More Media Commentators articles
Digital Cinema Media’s CEO Simon Rees talks about the importance of attracting and nurturing new talent in the media industry.
Red Badger’s Cain Ullah has been working with the BBC and News International to test new products through ‘rapid prototyping’ – so are larger media organisations able to offer quicker solutions by adopting a start-up mentality?
After attending a Google product demonstration, Simon Pont reckons he’s now seen the future – and it’s full of some serious technical wonder. But will we really start wearing Google Glass? And how smart will our smartphones get?
If it wants to survive another 100 years, the Professional Publisher’s Association has to help the industry solve the nitty-gritty of what magazines should be and do – and what the business models might look like.
As online social platforms grow, what is now driving the discovery of new music – humans or algorithms? The answer, says GfK’s Colin Strong, is surprising, and has important repercussions for content discovery more generally.
After a trip to the asi European Television Symposium earlier this month, Richard Marks believes, in principle, that TV audience research really does have a hybrid future – but how will it work in practice?
Following its IPO, Simon Andrews, founder of Addictive!, asks – amongst strong scepticism – if Twitter can really work as an ad medium.
As Google takes steps towards running a fully-subscribed search service, it can only be to the detriment of advertisers says Jon Baron, CEO of TagMan.
Starcom MediaVest’s Steve Smith says brands should augment experiences with sensory impacts – with what he calls ‘cultural synaesthesia’. So how can brands makes it work?
