More Media Commentators articles

Risk-taking behaviour is on the wane and it’s having an impact on brands, reports Future Foundation’s Karen Canty. So how do you sell the adventurous dream whilst acknowledging the safety-seeking reality?

After Twitter’s entry into the stock market this week, Simon Andrews, founder of Addictive!, compares the debut against the world’s other Internet giants.

Using the very latest research findings, UKOM’s James Smythe sets the record straight on multi-device browsing – and debunks some entrenched myths for media owners.

The RAB should feel proud to have made a strong case for radio’s role in media effectiveness, says David Brennan, however, as an industry, we’re going to have to rethink our approach to measuring effectiveness – and fast.

ISBA’s Bob Wootton was dismayed Facebook re-allowed decapitation videos – why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?

Imagine helping people move away from advertising blocking and blindness to being delighted and entertained by online ads. It’s entirely possible says Adam Freeman, the man behind AdPlus…

This week, Simon Andrews, founder of Addictive! looks at a disturbing infographic and argues that brands and their agencies are missing the opportunity to make ads work so much harder…

After launching new research into the UK programmatic market, Improve Digital’s UK MD Sue Hunt discusses the key findings and addresses the debate of ‘man versus machine’.

The mobile industry’s preoccupation with trying to be the ‘first’ screen misses the point says Thinkbox’s Lindsey Clay – it isn’t about status, it’s about chronology.

The first in the new monthly series sees Torin speak with Santander’s Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.