The Future Foundation’s Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today’s AI so often does little to convey the personality of the brand behind them.
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Kantar Media’s Alice Dunn takes a look at net-engagers, or ‘true media-multitaskers’ – a money obsessed group of youths that many marketers should find highly attractive and worthwhile when it comes to targeting audiences…
Brian Jacobs, Founder, BJ&A; Founder Director, Enreach, explores the often strained relationship between agencies and procurement chiefs, and explains why agencies need to change their game.
Published author Simon Pont recently launched his new book, ‘Digital State: How the internet is changing everything’, and exclusively shares his thoughts with Newsline on exactly why the digital state is so important to us all, and what it all means…
The move to marketing services has gone so far for some publishers that they’re not even really publishers anymore, says Peter Houston, founder of Flipping Pages Media. There comes a danger of publishers trying to be everything to everyone, and they need to make sure that they add real value and don’t tarnish their magazine’s credibility in the process…
The future looks bright for paid digital video and brands need to get on board – not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK’s head of digital development Nick Adams explains…
Is Google Now a glimpse at the future of mobile? And although there’s been very little buzz around it, is iOS7 Beacons going to prove a big deal? Simon Andrews thinks so as gives us our latest Mobile Fix…
As the latest IPA Bellwether survey shows a sharp upward revision in marketing budgets in Q2 2013, Newsline has captured reaction from across the industry, including opinion from adconnection, WAA, Jaywing, MEC and Geometry Global.
From MySpace to Friends Reunited, why do so many media giants fail completely when they buy up social media companies? Media Native’s David Brennan has done his homework and now has the answer…
Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.