More Media Commentators articles

As ongoing arguments between agencies and the Government Procurement Service continue, Route’s James Whitmore says, as with just about everything in life, cricket shows the way…

Thinking Big Data will give you ‘the full, complete and true picture’ is a fallacy says Steve Smith, head of thought leadership research at Starcom MediaVest.

Examining the Rajar Q3 results, Andy Haylett, director, Ipsos MediaCT, says what we’re seeing is probably a seasonal dip in radio consumption and is likely to be short-term.

Public Wi-Fi is no longer a Cinderella technology, says GfK’s Colin Strong, but one which is now seen to confer strategic advantage and an increasingly important means for brands to engage with consumers.

As the debate rages over the rights and wrongs of online music streaming, Kantar Media’s Anna Gunn pauses to examine the actual users – explaining their behaviours and motivations.

Can advertising shrug off its outmoded garbs and ‘go native’? Author Simon Pont looks at some of the best examples and argues that the future of content is looking very bright – so long as it can give people something they want.

The 21st century media planner faces a raft of taxing questions, but some emerging technologies are about to make their lives much easier, says Yummi’s AJ Simpson.

Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB’s MD, Simon Redican, makes the case for a change in spend.

Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.

Language, whether we like it or not, changes all the time. The word ‘newspaper’ is no exception, which is why we are starting to use a new term these days. Here, Rufus Olins, CEO, Newsworks, explains the shift to ‘newsbrands’…