As Twitter aims to increase ad revenues by allowing brands to ‘retarget’ sponsored tweets to its users, QUISMA’s Ellie Edwards-Scott looks at the impacts – and pitfalls – for brands.
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Animated films are big business – and getting bigger, says Digital Cinema Media’s CEO Simon Rees – so it’s no wonder brands are leaping on them.
Commutes used to be filled with boredom and moments of ‘dead time’ – but mobile technologies are swiftly changing that and turning us into connected commuters says Mindshare UK’s James Chandler. So what does the future hold for the brands that effectively engage us as we travel?
The importance of content verification for digital advertising has never been higher says the ABC’s Richard Foan – and it is essential if brands are to bring transparency and trust to their campaigns.
Forget trying to celebrate yet another ‘year of mobile’ says Videology Group’s Anne de Kerckhove, and in 2013 raise your glass to the year of cross device consumption.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.
Newsline has collected the very best expert analysis on the latest Consumer ABC figures – including views from MediaCom, Carat UK, ZenithOptimedia, Starcom MediaVest, Initiative and Manning Gottlieb OMD.
The launch of the iPad, and later Apple’s Newsstand, marked the beginning of a rare period of tech-fueled optimism for the magazine industry – but after some high-profile flops, was this misguided? Peter Houston, founder of Flipping Pages Media, finds out.
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.