Sky IQ’s Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.
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Industry is wrongly confusing ‘programmatic’ with ‘real time bidding’, says Videology’s Jana Eisenstein – and the misuse of the terms is needlessly driving business away.
The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis’ Will King – and proves that mobile devices are now central to the way we shop.
Marketers are supposed to excel at searching out relevant properties for clients to associate themselves with – so why is Barclays set to pull its multi-million pound sponsorship of the Premier League after 13 years?
The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.
As we boldly march into the New Year, Simon Andrews, founder of Addictive!, looks at some of the major themes that have already emerged for mobile, e-commerce and Facebook.
Digital has moved the publishing goal posts, says Peter Houston – so here are a few eternal truths that magazine publishers need to re-discover about good digital content.
Decipher’s Nigel Walley says one of the biggest problems with this year’s CES offerings is that we just don’t want to live in the worlds many of these companies envisage.
As online video and mobile become increasingly prolific in the digital sphere, Newcast’s Matt Davies argues that brands would do well not to forget traditional advertising mediums just yet…
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.